This “off season” I want to start a series sharing with you what things I changed on the outside and inside of my business. If you have a business, hopefully there are little tricks you will learn from this series when rebranding and what strategies you take to the finished product! I’m going to start off with the logo process today!
I was hanging out with some photography friends yesterday and realized that this industry craves change. It’s undeniable and absolutely contagious as it looks like everyone in the industry is going through some sort of rebranding. We all love empowering our businesses to give us a push forward for the new year. As our career and price inclines, so should our appearance. For example, you cannot sell a Burberry coat in a Walmart! As we prepare for the 2015/2016 season, this is definitely something to consider while we have the “time” to think about it before the wedding season kicks in. I realize that designing can be costly to your business so really sit down with your designer and plan for the future! I fortunately was able to settle in my brand for two years before I decided to upgrade to this newer look this year. It’s not even considered a full rebrand either. THAT can save you money if you decide to make tweaks instead of a full rebrand.
As you have seen, my brand has made some changes over the past couple months and I’m excited to share some of the details that have been altered. 🙂 To me, it has made a world of a different but to others you may have not noticed these changes right off the bat. That’s perfectly okay because that wasn’t my intension to fully rebrand.
LOGO PROCESS
In order to develop a strong brand, you need to have a clear vision. I’ll be honest, even coming from a graphic design background it was tricky to design FOR myself! Before I had this logo below, I sat down doing what I do best, spend a lot of time on PINTEREST! Haha! I found that I was always leaning towards the floral, light, romantic and classy designs. I decided that my logo needed to have a mark of some kind involving a flower. We give flowers as a sign of love and thoughtfulness, so it was a perfect representation of what I wanted my brand to stand for. I decided to not change that aspect of my logo when I jumped into the tweaking stage.
As you can see, I really didn’t make DRASTIC changes to my logo, but I did make it look more grown up! I took out the script and changed the serif to a more crisp font. Kerning “p h o t o g r a p h y” emphasizes the word without it screaming in your face which was a great step forward to define my logo as classy. This is a design trait I decided to add in my website and other areas of my business.
This is a very minute detail, but I needed something that was also going to make it more elegant and upscale. So I placed a satin finish on my lettering. Not super noticeable when far away, but you can notice a little bit of a difference from the previous logo as it is defined and clean cut. Seeing it side by side, I know I am heading in the right direction. 🙂 I say that I’m heading because really, what artist is 100% settled in their brand for years to come? Of course I hope for this to stay a part of my brand for the next ten years because I LOVE my logo, but who knows what will happen in the future! 🙂
Looking forward to sharing more of my design strategies with you all over the course of this series!!!
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